Initially, he planned to work in media or entertainment. He graduated from the College of Charleston with a degree in business and broadcast journalism and ran the student radio station. He directed a documentary about the South of the Border restaurant in Dillon, which won an award at the Charleston Film Festival.
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After college, he helped produce a low-budget movie and spent one day doing props for The Vampire Diaries. But he didn’t want to grind his way through the entertainment industry.
Instead, he returned to Rock Hill, did marketing for Bethelwoods Camp & Conference Center and then transitioned into real estate for the last nine years.
In late 2022, he wanted something new for his real estate business — a spark that could tap into his creativity, “up his social media game” and attract clients to York County by highlighting something that makes the area unique.
“And I was like, ‘Well, everyone is always up in arms about hot dogs on Rock Hill Eats,’” he said, referencing the Facebook group with over 30,000 followers.
In March 2023, he published his first review, based off Barstool founder Dave Portnoy’s “One Bite” pizza reviews. He first visited a Sunoco on Indian Hook Road, formerly known as Sawyer’s, where he once visited after elementary school.
Almost instantly, likes and comments streamed onto his page. People listed their favorite hot dog places, from a QuikTrip to a convenience store in Chester. Thousands viewed the video — “a lot,” Mallard said, for the Rock Hill food scene.
He couldn’t believe it.
Since then, in between selling homes, he has continued posting videos, combining humor with a thoughtful critique of what makes a good hotdog. He records them live from his SUV, edits them on CapCut, adds in special effects and posts them on Facebook, where he waits for more recommendations.