Price gains of up to 15 percent: The prices of the listed football clubs rise significantly after the Super League announcement of twelve major European clubs. On the other hand, the clubs that are not involved lose out.
Dhe vast majority of football fans are out of sight, and the big football clubs are angry on social media. The situation on the stock exchange is completely different: investors are cheering the Super League plans officially announced on Monday morning by 12 major European football clubs. The share prices of participating football clubs rose rapidly on Monday. On the other hand, clubs that are outside come under pressure on the stock market.
The share price of Juventus Turin rose the most: it rose by around 15 percent. Juve President Andrea Agnelli is a driving force behind the Super League and one of the two vice presidents. He was chairman of the European Club Association ECA until Sunday night. Shortly after this had opposed the Super League plans, he resigned from this post.
Other clubs also benefited significantly. Manchester United’s stock gained 9 percent. Remarkably, investors also tore themselves over the shares of Borussia Dortmund, the price also rose by almost 9 percent. Managing director Hans-Joachim Watzke confirmed on Monday that the plans were rejected. Apparently, however, the investors expect that the association will eventually join and thus benefit financially.
In contrast, the courses of other clubs came under pressure. The titles of AS Roma and Olympique Lyon each lost about 1 percent.
Twelve of the biggest clubs in European men’s football officially announced on Monday morning that they wanted to found a new Super League. A total of 3.5 billion euros is to be paid out to the founding members. If these were distributed among the 12 teams, they could each expect an income of 300 million euros. This is supposed to be a one-off payment that is intended to “develop your infrastructure and cushion the effects of the Covid pandemic,” the statement said.
For comparison: According to the auditors of Deloitte, the club with the highest turnover in the 2019/2020 season was FC Barcelona with 715 million euros. The highly indebted club earned 248.5 million euros from TV marketing, a decrease of around 50 million euros compared to the previous season.