When looking for domestic help, personal recommendations count

While searches for hotels, craftsmen and restaurants on the Internet are booming, housekeeping is rarely sought online. Most of the older employers still rely on contacts. But experts expect a change.

Finding good domestic help is not that easy.

BWhen looking for domestic help, the vast majority of households in Germany prefer to rely on personal recommendations. Almost three quarters (74 percent) of the private employers surveyed stated in a survey by the Forsa Institute that they had found the new help after clues from family members, neighbors, friends or acquaintances.

Another 16 percent of those surveyed said they found what they were looking for through a classified ad or a notice on a bulletin board, according to the study, which was carried out on behalf of the Bochum mini-job center with 1509 participants. In contrast, the Internet hardly played a role with a share of only 5 percent. “How well someone fits into the family, how personable they are – that cannot be mapped so easily in digital platforms,” ​​the study said.

However, the advantages of a personal search are offset by considerable disadvantages, since the chances of success are rather uncertain. “This type of search is often tedious, and sometimes it is unsuccessful,” the study says. More than two out of three respondents (68 percent) complained of difficulties in finding good domestic help.

Internet will be used more for searches in future

However, experts at the mini-job center assume that the Internet will be used more for searches in the future. The background is a disproportionately high proportion of older people who employ a cleaning assistant. Younger people in particular are open to the internet.

At the end of September there were around 304,000 mini-jobbers in private households and almost 6.7 million in commercial companies in Germany, according to the mini-job center. While the number of mini-jobbers working in the household rose by 1.8 percent compared to the previous year’s reporting date, the number of employees in companies remained almost unchanged.

With an average of 309.28 euros per month, the earnings of commercial mini-jobbers were considerably higher than those of household help, which averaged over 182 euros. Almost every sixth help in private households (15.6 percent) was over 65 years of age.